Tag Archives: Midtown

  • The Easter Parade Brings Fifth Avenue to Life

    This past Sunday, people, dogs and bunnies in their fancy hats and colorful outfits gathered on Fifth Avenue (around St. Patrick’s Cathedral) to walk in the annual Easter Parade. Many New Yorkers look forward to this event, and spend hours creating extravagant, handmade hats and costumes which they display during the Midtown parade.

    Originally, only New York’s high society would gather in Central Park to show off their best clothing on Easter Sunday and churches would decorate their entryways with flowers. But things have changed since the tradition started in the 19th century. Over the years, the popular 1948 musical, Easter Parade, (starring Judy Garland & Fred Astaire) made it fashionable for everyone to parade their best fashions on Easter. Some people took inspiration from the season’s blooms and adorned themselves in flowers.

  • The Waffle Iron Building, 432 Park Avenue

    The start was bumpy–the design by architect Rafael Viñoly received a lot of criticism, and New Yorkers were not happy about the now second tallest building in their home city. Now two years after its completion the stunning structure with the dull name 432 Park Avenue has become NYC’s best-selling building ever with $2 billion in sales. And even the locals have made their peace with the new fixture in the Midtown skyline.